重慶昌輝文化傳播股份有限公司【官網】

 昌輝咨詢、昌輝運營、昌輝投資

 Business System, Service Cases, Core Advantages


(一)昌輝咨詢:概念性規劃、旅游專項策劃、旅游發展品牌咨詢、景區創A及標準化輔導、旅游市場及行業研究。

Consulting: Conceptual Planning, Tourism Specialized Planning, Tourism Development and Brand Planning, A-level Scenic Spot Establishment and Standard Guiding, Tourism Market and Industry Research.


1、概念性規劃:旅游及相關產業項目的總體定位,商業模式研究,重點產品策劃,空間布局規劃,產業系統指導。

Conceptual Planning: overall position of tourism and related industrial program, business model research, important product planning, space arrangement planning and industrial system guiding.


2、 旅游專項策劃:特色旅游發展戰略,商業計劃,項目深度包裝,目的地營銷策劃,可行性研究等專項策劃。

Tourism Specialized Planning: specialized tourism developing strategy, business planning, deep program beautification, destination marketing planning, probability research etc.


3、旅游發展品牌咨詢:城市與旅游品牌體系搭建,品牌支撐系統策劃及旅游品牌運營管理等專業咨詢服務。

Tourism Development and Brand Planning: city and tourism brand system establishment, brand supporting system planning, tourism brand operating and management etc.


4、景區創A及標準化輔導:旅游景區或旅游度假區創建領導小組搭建、工作方案撰寫、創建方案撰寫、標識導視設計、導游詞編寫等。

A-level Scenic Spot Establishment and Standard Guiding: leading team building for scenic spot or resort establishment, working proposal writing, establishing proposal writing, mark and inspection design, guidebook writing etc.


5、旅游市場及行業研究:數據分析,政策解讀,市場消費行為特征等行業專項市場課題研究。

Tourism Market and Industry Research: industrial specialized marketing issue research, including data analysis, policy interpretation, marketing consuming behavior characteristic etc.


(二)昌輝運營:產業管理、項目運營、整合營銷

Operating: Industrial Management, Program Operating, Integration Marketing


1、產業管理:營銷托管、異業整合、文創研發、資源組織

Industrial Management: Marketing Trusteeship, Other-industry Integration, Cultural and Creative R&D, Resources Organizing.


①營銷托管:針對某一區域旅游資源與項目,以“營銷捆綁、量化考核”的合作模式,向區域與產業管理者提供營銷托管類專業服務。

Marketing Trusteeship: for tourism resources and projects of some district, use the bundling-sale and quantity-test cooperation model, to provide professional marketing services for the district and industry supervisor.


②異業整合:創新合作模式,提供跨行業的資源整合、跨界合作模式設計等服務。

Other-industry Integration: innovate cooperation model, and provide services like cross-industry resources integration, cross-boundary cooperation model design etc.


③文創研發:結合區域文化現狀,定制化研發適銷對路的文化創意商品,提供文化創意產業規劃。

Cultural and Creative R&D: on basis of current cultural situation of district, tailor to research and develop readily marketable cultural and creative commodities, and provide cultural and creative industry planning.


④資源組織:根據合作方需要,提供同行業或是跨行業資源組織、對接服務。

Resources Organizing: according to need from the partner, provide resources organization and negotiating services of same industry or cross-industry.


2、項目運營:招商政策研究、招商設計、活動策劃、活動執行、媒介公關。

Program Operating: Promotion Policy Research, Promotion Design, Event Planning, Event Execution, Media PR.


①招商政策研究:深入研究國家產業政策、結合當地經濟發展狀況,協助政府制定符合投資者需求的招商模式和招商政策。

Promotion Policy Research: deeply study national industrial government, and assist the government to make the promotion model and regulations in accordance with the need of investor on basis of local economical developing situation.


②招商設計:通過對商業合作需求的分析和研究,深度整合當地資源與項目,設計商業合作模式,并形成系列招商手冊與文件。

Promotion Design: through the analysis and research of commercial cooperation need, deeply integrate local resources and projects, design commercial cooperation model, and to form series of promotion handbook and document.


③活動策劃:提供專業、系統化且極富有創意的各種綜合性節慶活動等節事方案,為客戶的旅游發展提供推廣亮點。

Event Planning: provide professional, systematic and creative event proposal, to light on tourism developing promotion of clients.


④活動執行:各類旅游節事活動的落地與執行,對資源進行合理分配和科學調度,嚴格監控活動的實施及執行。

Event Execution: tourism event execution, justly distribute and scientifically manage resources, strictly monitor the event.


⑤媒介公關:利用自身龐大的媒體資源網絡,為客戶制定與實施口碑傳播策略,擴大客戶品牌的認知度,塑造良好形象。

Media PR: use own huge media resource network, to make and implement public media strategy for the client, and spread the popularity for client’s brand, to shape good image.


3、整合營銷:媒介策略、數字營銷、媒介購買、智慧旅游。

Integration Marketing: Media Strategy, Digital Marketing, Media Buying, Smart Tourism


①媒介策略:結合媒體環境、消費者媒體接觸習慣、產品特性和內容表達形成全媒體投放計劃和報告,解決客戶整合傳播的推廣需求。

Media Strategy: according to the media situation, consumer’s habit access to media, product characteristic and context expression, to form the media putting plan and report, and solve promotion need about integration communication from the client.


②數字營銷:依托數字媒體,打通各平臺,進行有效互動,實現信息精準有效多層次傳播。

Digital Marketing: depending digital media get through all platform and effectively interact, to accurately, effectively and multi-level communicate the information.


③媒介購買:收集媒體資源,建立與媒體的深度聯系,為客戶提供最佳價比的媒體投放服務。

Media Buying: accumulate the media resources, to build up the deep connection with media, and provide the most reasonable media putting service.


④智慧旅游:通過對新應用技術的研究和整合,為客戶提供系統規劃,平臺制作,一體化應用執行服務。

Smart Tourism: by researching and integrating the new applied technology, to provide system planning, platform making and integrated application execution services for the clients.


(三)昌輝投資:整合孵化平臺、產業聯動服務平臺、資本運營平臺

Investment: Integration Incubation Platform, Industry Service Platform, Capital Operation Platform


1、整合孵化平臺:提供商業BP輔導、創業大賽、創業沙龍、項目投融資、資源及人才組織、項目路演、市場試錯等孵化服務。

Integration Incubation Platform: provide many incubating services, such as commercial BP advising, starting-up competition, starting-up salon, project finance and investment, resources and talents organizing, project presentation, market trial etc.


2、產業聯動服務平臺:提供投融資管理、項目流程管理、數據研究分析等方面服務。

Industry Service Platform: provide finance and investment management, project process management, data research analysis etc.


3、資本運營平臺:基于文化旅游行業情況,提供募集設立資金、管理資金、投管項目等方面服務。

Capital Operation Platform: provide fund collection, fund management, and project management etc. on basis of culture and tourism situation.




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